Cracking the UK Market

Cracking the UK Market: A Golden Opportunity for Halal Companies

The Asian Business Alliance (ABA) announces the “Cracking the UK Market” programme, scheduled from 17th to 23rd March 2025, in London. This initiative helps Malaysian and Southeast Asian companies expand their presence in the UK market.



Why Participate in Cracking the UK Market? 

  • Exhibit at IFE: The International Food Exhibition (IFE), the UK’s largest event for food and drink innovation, takes place from March 17th to 19th, 2025, at Excel London. This event attracts 30,000 senior decision-makers from 105 countries, providing an unparalleled opportunity to showcase your products.
  • Business Pitching & Networking: On March 20th, 2025, a dedicated session at the Irwin Mitchell office in London allows participants to pitch their products to potential buyers from retail, distribution, and hospitality sectors.
  • In-store Promotions: From March 21st to 23rd, 2025, in-store promotions at Loon Fung, a renowned oriental supermarket in Alperton, Middlesex, UK, feature your products directly to UK consumers.
  • Masterclass on Cracking the UK Market: Prior to the event, a masterclass takes place on February 4th and 5th, 2025. This session covers essential topics such as:
    • UK Export documentation
    • Packaging regulation
    • Export regulations
    • Customs regulations
    • Pitching technique to buyers – Pitch to win! Do it in 5 minutes introduction to your potential buyer
    • Etiquette in Business
    • You and Your Packaging – International Standard
    • Sharing Session with Former Agricultural Consellor for Europe, UK & Russia
    • How to Register for Ready Export (registered at the workshop) – crash course
    • Register FOSIM
    • DAGANG NET
    • How to get to international market with knowledge on Food Safety System (HACCP) – Know how to apply

Benefits of Cracking the UK Market 

Participating in the “Cracking the UK Market” programme offers numerous benefits: 

  • Increased Market Visibility: Gain exposure to a wide audience of senior decision-makers and industry leaders. 
  • Direct Business Matching: Engage in business matching sessions to connect with key players in the UK market.
  • Direct Business Matching: Engage in business matching sessions to connect with key players in the UK market. 
  • Access to Evolving Consumer Base: Tap into the UK’s evolving consumer base, particularly in first- and second-tier cities.

How to Participate in Cracking the UK Market

To join the “Cracking the UK Market” programme, interested companies must register by submitting the form. The participation fee is RM38,000 per company, excluding flights, lodging, and accommodation. The payment deadlines are: 80% by January 29th, 2025, and the remaining 20% by February 15th, 2025.

For more information, please submit your details by pressing this link: https://forms.office.com/r/aKXPAtgDZA

Don’t miss this golden opportunity to crack the UK market and expand your global footprint. Register now and take the first step towards international success!