Become a Halal Home-Grown Champion with HSPP

Unlock New Growth Opportunities

Become a Halal Home-Grown Champion with the Halal Home-Grown Champion – Sourcing Partnership Program (HSPP). This facilitation program is designed to empower halal industry players to stand out in a competitive market. HSPP offers four key areas of support: International Certification (HACCP/ISO22000), Digital Branding, Product Development – Packaging, and ESG Awareness Training. Embrace this chance to elevate your brand, ensure quality standards, and enhance sustainability practices!

Are You Eligible?

Excited to join our facilitation program and become a Halal Home-Grown Champion? Discover if you’re eligible to take your business to the next level!

Our Criteria:

  • Malaysian owned companies
  • Valid Halal certification
  • Annual sales between RM300,000 to RM50 million
  • Actively in operation for the last 3 years

How to Apply

Steps to Apply for Our HSPP Facilitation Program:

  1. First, choose your preferred facilitation scope by clicking on one of the application forms (from the three options available). Note: All selected companies must complete the ESG scope.
  2. Next, fill out the application form with the required information and upload all relevant documents.
  3. After that, we will invite shortlisted applicants to present their pitch (details of the pitching presentation will be emailed to the shortlisted applicants).
  4. Then, HDC will email successful applicants an offer letter and agreement.
  5. Finally, submit the signed offer letter, agreement, and receipt of the commitment fee via email to HDC within two weeks of receiving the softcopy documents. (Failure to do so may result in withdrawal from the program)

Scopes of Facilitation Offered

1. International Certification Facilitation

We offer SMEs a unique opportunity to receive international certifications – HACCP (Hazard Analysis Critical Control Point) or ISO 22000 (Food Safety Management System). These globally recognized standards elevate your business by ensuring food safety, improving your brand’s reputation, and opening doors to international markets.

Why Should You Apply?

  • Increase Credibility: GMP, HACCP & ISO 22000 certifications are internationally recognized and respected, helping you demonstrate your commitment to food safety.
  • Access New Markets: Certification opens up doors to new customers and international opportunities.
  • Enhance Operational Efficiency: Streamline your food safety practices and reduce risk with industry-leading standards.
  • FREE Consultation: Our experts will guide you through every step—from application to certification—at no cost.

What’s Included in the Program?

  1. 2 Training Sessions-Learn the essentials of HACCP or ISO 22000 through 2 practical training sessions.
  2. 4-6 Expert Consultation-Receive 4-6 one-on-one consultations with our industry experts to help you prepare and implement the right processes.
  3. Stage 1 Audit-We’ll review your food safety system and identify areas for improvement.
  4. Stage 2 Audit-A final, in-depth assessment to ensure you’re ready for certification.
  5. Certification Issued-Once you pass the audits, you’ll receive your official HACCP/ISO 22000 certification—a globally recognized mark of quality.

Facilitation duration: 6 months

Note: HDC does not cover any renovation costs for your facility.

Register for Free Expert Consultation by pressing the blue button below. Limited Seats Available

2. Digital Branding Facilitation

In today’s digital-first world, branding is everything. As an SME, you need a strong, compelling digital presence to stand out, attract customers, and grow your business. Our Digital Branding Facilitation is here to help SMEs like yours create a powerful digital presence—fully funded by HDC.

Why Should You Apply?

  • Stand Out in a Crowded Market: A strong digital presence can differentiate your brand and attract new customers.
  • Increase Brand Recognition: Consistent, professional branding across digital channels helps build trust and loyalty.
  • Boost Online Engagement: Learn how to interact with your customers on social media and through content, driving more traffic and leads.
  • Build Long-Term Customer Relationships: Establish an authentic, reliable presence that keeps customers coming back.

What’s Included in the Program?

  1. Ai and Data Analytics Platform-Improve segmentation, marketing, cost efficiency, and ROI with Ai and data analytics tool.
  2. Training Sessions related to Digital Branding-Designed to help SME owners grasp the key fundamentals of creating an effective marketing campaign.
  3. Advertisement Guidance-Receive a guidance from the support team in advertising your brand through multiple platforms such as TikTok and META.

Facilitation duration: 6 months

Register for Fully Funded Digital Branding Facilitation by pressing the Orange button below. Limited Seats Available:


3. Product Development: Packaging Facilitation

We’re offering a FREE Product Packaging Facilitation to SMEs—helping you create professional, eye-catching packaging that will set your product apart in the marketplace.

Why Should You Apply?

  • Enhance Your Brand Image: Professional, eye-catching packaging helps position your product as high-quality, attracting customers and building trust.
  • Increase Sales: Packaging is one of the first things customers notice. Stand out on the shelf or online and increase your chances of purchase.
  • Boost Market Competitiveness: Whether you’re a small or an established business, having standout packaging can give you a competitive edge in the marketplace.
  • Custom Fit for Your Brand: We’ll create packaging that reflects your brand’s identity and speaks to your target audience.
  • Meet Market Demand: Fulfill client demands and expand your reach internationally with exceptional product packaging that meets export standards.

What’s Included in the Program?

  1. Branding and Packaging Workshop – Engaging session designed to gain deeper insights into your products.
  2. Brand Search at MyIPO – Conduct a thorough brand search to ensure uniqueness and secure trademark registration.
  3. Packaging Design and Artwork Review – Create attractive packaging designs that meet the market demands and perform a technical review of artwork for optimal quality.
  4. Packaging Printing – Finalize and print packaging to prepare your product for market readiness.

Facilitation timeline: 5 months

Register for this facilitation by pressing the button below:

Additional Scope of Facilitation (Mandatory Training for Selected Companies):

Adaptation to ESG – Awareness Training

This initial facilitation phase is designed to equip SMEs with foundational knowledge and practical tools in the areas of Environmental, Social, and Governance (ESG) principles. Conducted by an appointed ESG Service Provider, this training introduces participants to the core concepts and benefits of adopting ESG practices, emphasizing how sustainable and ethical practices can enhance long-term business value and resilience.

Key Objectives of the ESG Awareness Training:

  1. Understanding ESG Fundamentals: Participants will gain insight into each component of ESG—Environmental, Social, and Governance—and understand how these areas impact business operations, investor expectations, and regulatory compliance. The training covers essential topics, such as minimizing environmental impact, fostering social responsibility, and establishing sound corporate governance practices.
  2. Exploring ESG Benefits for SMEs: The program highlights how adopting ESG standards enhances brand reputation, fosters stakeholder trust, and opens up new market opportunities. SMEs will learn how ESG practices help them stay competitive and respond to evolving customer expectations and market trends.
  3. Guidance on Basic ESG Reporting: Participants will receive step-by-step guidance on creating a basic ESG report. This report outlines a company’s commitment to sustainable and ethical practices, serving as a transparent communication tool for stakeholders. SMEs will be introduced to ESG reporting standards, key metrics to track, and the process of gathering data needed to demonstrate their progress.
  4. Tailored Support for Implementation: The training addresses specific challenges faced by SMEs in implementing ESG practices, providing relevant case studies and examples. Companies will gain practical advice on making incremental changes toward sustainability, social responsibility, and governance best practices.

This ESG Awareness Training is a mandatory requirement for all recipients of this program. Consequently, it ensures that each participating company develops a strong understanding of ESG principles. Furthermore, this foundational training will prepare companies to embed ESG considerations into their operations and strategies, thereby setting the stage for further development in sustainable practices.
Grab this change to register your company to any one of the 3 scopes

Note: 

  • One (1) company is entitled to apply for one (1) scope of facilitation + Adaptation to ESG Facilitation.
  • All activities will be done by the appointed service provider for each scope of facilitation.

Frequently Asked Questions (FAQ)

  1. Is there a fee for participating in this facilitation? Yes, this facilitation is fully funded by HDC. However, participants must pay a non-refundable commitment fee of RM1,080.00 (including SST).
  2. Can I participate in multiple scopes of facilitation? No, SMEs can choose only ONE scope of facilitation per year, for a maximum of two years. This policy allows participation in two different scopes across two separate years.
  3. What is the duration of the facilitation? The duration depends on the specific scope selected, as outlined above. Recipients must adhere strictly to the defined timeframe. Failure to comply, without valid justification, may result in withdrawal from the program and penalties imposed by HDC.
  4. Can this facilitation be transferred to another company? No, the facilitation is non-transferable and must be undertaken by the registered recipient as per the registration form and agreement.
  5. Can I change the designated service provider for the facilitation? No, HDC has assigned a designated service provider for each facilitation to support the participants effectively.